Facebook is one of the world’s most widely used social networks, with more than 2.7 billion active users per month. And its popularity continues to grow as more and more users join the brands and marketers choose Facebook as their favorite platform.

Facebook is also constantly evolving to create a better community for its users, and brands are trying to keep up with the frequent changes. Advertisers are always looking for a way to overcome the hurdles that a new update of the algorithm entails. They strive for more involvement, interaction and, of course, a higher return on investment (ROI). That’s why marketers are always looking for marketing tools that can help them effectively manage and promote their brands on Facebook. In this article we look at some of the most useful Facebook tools that can save you a lot of time and energy.

Advertising and competition information:

Creating a marketing strategy is hard work, but it gets super easy when it comes to SocialPeta, which is one of the best advertising intelligence platforms. It can help the user to analyze advertising trends in depth with a detailed graphical representation of the fluctuations in an organized manner. SocialPeta’s extensive database contains data on more than 980 million advertisements from 46 countries and 76 publishing networks.

To find competing advertising ideas, all you have to do is find a keyword and press Enter to see the magic. You can refine your search for ads by clicking on the filters by category, network, language, ad format, subject matter, country, ad type, operating system and time.  It’s a great way to track down information about competitors or get creative ideas for your own campaign.

This unusual marketing tool can not only help you find advertisements that your competitors use, but also provide a detailed analysis of advertising data such as impressions, popularity, etc. that clearly shows you that there are advertising trends on different platforms.6 Facebook Marketing Tools for aligning corporate strategy 6 Facebook Marketing Tools for aligning corporate strategy 6 Facebook Marketing Tools for aligning corporate strategy 6 Facebook Marketing Tools for aligning corporate strategy 6 Facebook Marketing Tools for aligning corporate strategy 6 Facebook Marketing Tools for aligning corporate strategy

This all-in-one marketing tool also provides you with a cost analysis, which means it can help you assess the value of your campaigns based on the experience of your competitors. It can also contain many other useful modules such as advertising intelligence, eCom intelligence and viewer intelligence.

The multidimensional understanding of the market makes SocialPeta without a doubt one of the best advertising information tools. From creative advertising to target group analysis, from brand promotion to finding key influencers in your niche, SocialPeta can help you develop a marketing strategy that really works.

Evaluate header:

An important way to get more engagement from your regular publications and ads on Facebook is to write captions and headlines that are interesting. The Headline Analyzer is a simple tool that uses artificial intelligence to analyze and suggest article headings. Title analysis is an integral part of content marketing. In fact, most marketers feel that more time should be spent on headlines and relatively less on the actual writing, because it is the headline that makes people want to come to the website or read the mail.

Many companies offer this tool to make it easier for users to find the best titles for their articles. After adding a title, the tool gives you suggestions to improve this content. It also searches its database to find headings that have worked well for other users. Almost all popular title analysis tools use the same method to find well-written, SEO-optimized and catchy titles. If you are looking for a fairly attractive text that can attract a lot of traffic or jobs, you should use some kind of headline analysis tool.

Programming and publication of messages, analysis of implementation:

Social media programming is certainly a great way to save time and effort. With the move to automation, social media managers certainly need something to automate the social media publishing process. If there is a problem, there is always room for a solution. There are many social media programming applications, all in their own way.

Buffer offers a wide range of services; planning is central to this approach. Thanks to the simple drag and drop technology, you can publish to multiple platforms. To be able to post to Instagram you need a professional account. However, if your account is private, you can use the buffer planning function manually. Buffer sends you a message about a scheduled message, you can click on it, and it helps you manually send messages directly from Buffer servers to your Instagram account using a caption that Buffer automatically pastes into your clipboard; all you have to do is paste it into the caption section of Instagram. Posting on Facebook is just as easy. Connect Buffer to your Facebook account and you’re done.

Another interesting feature of Buffer is that you can add your team members to the platform. So, if you hire a freelance team or if your team does the work from home, you can carry out all your tasks without any problems. Something very tangible that saves you time and energy.

Follow your opponent’s strategy:

Creating advertisements that help generate revenue and a high return on investment is a tedious process that takes a lot of time and effort to conduct market research. Knowing your market is a proven way to be enormously successful, because you need to know exactly what the strategy of your competitors is.

The biggest problem is finding competitors. And even if we find them, how can we track them? BigSpy’s here to help us. With an overwhelming list of over 650 million entries, Bigspy is your best competition search assistant. And you know what? The platform already has more than 320,000 satisfied customers.

The tool supports almost all popular networks such as Facebook, Instagram, YouTube, Admob, Twitter, Pinterest and Yahoo. No matter what kind of publishing network you have, Bigspy is always there to help you. A striking feature of the tool is that it can also track the progress of your competitors in three ways: followed by the tool, followed by other users and followed by you, which means that you can add certain competitors to your tracking list to see what they do on a daily basis.

Using real-time analysis:

Analyzing your campaigns based on customer data is an excellent way to optimize them better. With ShortStack’s intuitive digital marketing platform, you can optimize the success of your marketing campaigns by accessing valuable real-time information on traffic sources, views, stocks, device types and more. With this data you can find out what works for you and adjust your advertising tactics accordingly.

ShortStack gives you the tools to create your own personalized and effective marketing campaigns for Facebook and other social media platforms. Create many attractive and interactive landing pages, organize social contests, giveaways and quizzes, and send emails, all within minutes with the included templates. Increase engagement and followers to better communicate with your customers

You can even export the data collected by ShortStack to third party services (such as Google Analytics, Facebook Pixel Code, etc.) for further analysis. Moreover, the platform facilitates collaboration with your team: all employees and customers have their own login, making it easier to collaborate.

Time competition:

Agorapulse is a versatile social media management platform that gives you all the tools you need to effectively manage content on multiple social media platforms for different brands. It optimizes all your social media, allowing you to plan and publish content, respond to messages, and identify key influencers, all in one place. In particular, Agorapulse’s report manager allows you to create and run an unlimited number of competitions on the timeline of your page, from quizzes to photo competitions and sweepstakes.

Agorapulse also offers additional services. With the comprehensive reporting and analysis (in PDF and CSV format) that the service provides, you can monitor your social channels with minimum effort and maximum convenience. The dashboard is also very user-friendly, making it ideal for beginners.

We hope this article has helped you find some of the best marketing techniques on Facebook, as well as the tools you need to use them.

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