With the digital world ever-changing and evolving, it comes as no surprise that the field of Search Engine Optimisation (SEO) is undergoing constant progression. The work of SEO agencies does not remain static. It evolves to accommodate new trends and technologies. In this article, we shall explore the future of SEO and the emerging trends and technologies that are expected to shape it.
Artificial Intelligence
Artificial Intelligence (AI) is at the forefront of the future of SEO. With the introduction of Google’s AI algorithm, RankBrain, the way in search queries are handled and interpreted has completely changed. This algorithm not only interprets what users mean when they type in a specific query but also learns from it to provide improved results in the future. AI is expected to play an increasingly important role in SEO by providing personalized and highly relevant search results, thereby driving customer engagement.
Voice Search
Thanks to the popularity of personal assistants like Alexa, Siri, or Google Assistant, voice search is becoming increasingly popular. This places notable emphasis on the use of long-tail keyword phrases in SEO, as people tend to use more natural language and full sentences when speaking rather than typing.
Businesses need to optimize their websites to accommodate voice search queries; keeping content conversational can greatly increase its chances of appearing in voice search results.
Mobile-First Indexing
Mobile-first indexing is another major trend shaping the future of SEO. Google primarily uses the mobile version of a web page for indexing and ranking. Given the growing trend of mobile usage, it’s now more important than ever for businesses to make sure their websites are mobile-friendly. Performance, responsive design, and load speed are just a few factors that need to be taken into consideration when optimizing for mobile.
Schema Markup & Featured Snippets
Schema markup and featured snippets are becoming increasingly important in SEO. When implemented correctly, they provide a great opportunity to improve your website’s visibility on SERPs and increase click-through rates.
Schema markup provides search engines with more information about your website and its content, while featured snippets directly answer a user’s query in a descriptive box at the top of the SERP.
Conclusion
SEO is an ever-evolving field, with new trends and technologies continuously emerging. The future of SEO will be heavily influenced by AI, voice search, mobile-first indexing, and schema markup, among others. Therefore, it is of utmost importance that businesses and SEO practitioners stay up-to-date with these developments in order to remain competitive in the digital landscape.
