The blogosphere is full of people who have blogs but have different goals. Some want to make money from their blog, while others just want to share their thoughts with the world. Regardless of why you started a blog and your intentions, one thing is certain: if you want your site to get noticed and become popular, then you need traffic. Here are some tips on how to get more visitors coming to your site:
Share your content across all platforms
Once you’ve created content, it’s time to share it on all of your other platforms. The best way to do this is through a scheduling tool like Buffer or Hootsuite.
Then, post the link to your blog post on each social media platform and let people know when you’re going live on YouTube or Periscope so they can tune in.
Social media is an important component of digital marketing because it allows brands like yours to connect with customers in real-time. By using social media effectively, you’ll be able to drive traffic back around repeatedly—and who knows where that might lead? You can even use platforms like Sigma Traffic to buy traffic for cheap and make the most out of your investment.
Use your account bio to give people a direct means to connect
Biographies are a great way to connect with people and tell them what you’re about, but they’re often overlooked as an opportunity for traffic growth.
Here are some tips for making the most of your bio:
Make sure it stands out. Ensure that your bio is prominent and easy to see on social media platforms such as Facebook, Twitter, or LinkedIn. This will help attract visitors who may be interested in connecting with you.
Give people a reason to connect with you. Tell them what makes you unique—what makes you special? What sets you apart from other bloggers or businesses in your niche? This could be anything—your personality, skillset, or experience—the possibilities are endless.
Be active on social media every day
Social media is one of the best ways to drive traffic to your blog site. You can use social media sites like Facebook, Twitter, Pinterest, and good old-fashioned email marketing to connect with people who are interested in what you have to say.
It’s important that you become a part of these communities and interact with others regularly. Here’s how:
Post new content on your blog at least once daily, so people stay interested in what you have to say. If you’re only posting weekly or biweekly, it will be harder for readers (and search engines) to find your posts among the other blogs that are posting more often.
Be active on social media daily—posting links back to new and older articles—so people know exactly where they can find more information from you.
Be consistent with your keywords
To increase your blog’s search rankings, you must be consistent with your keywords. This means using them in your title, subheadings, and images.
Use a keyword planner tool like SEMrush or Keyword Tool. These tools will help you find the most relevant keywords for your blog posts.
When writing posts and headlines, use these tools to determine which keywords work best for each post. Then write around those words when creating titles and subheadings for those posts.
Ensure the article contains these keywords, and don’t overdo it! A good rule of thumb is to keep keyword density at around 2%. If it goes above 5%, Google might think that something fishy is going on and penalize your site.
Promote your blog at conferences and events
Promoting your blog at conferences and events can be an excellent way to grow your traffic. If you’re blogging about a niche with its own conferences, try attending as a speaker or panelist. You can also promote yourself by presenting at general interest conferences where attendees are likely to have interests in your niche.
If there are any social media marketing or business networking events in the area of your conference, consider going to those as well.
You should attend these events to meet people and network with other bloggers—not just promoting yourself but also connecting with others who are interested in similar topics or ideas. By showing up and being present at these events, you open up opportunities for personal connections that could lead directly back to your blog site through word-of-mouth referrals.
Try new things and experiment with guest blogging
If you want to take your blog site traffic to the next level, you should try a few things. One of them is guest blogging.
Guest blogging is great for gaining exposure and building your audience, brand, and authority in your niche. The best part is that it’s not just for seasoned bloggers who have established their brands; even new bloggers can use guest blogging to get started building up their presence online.
Use analytics to help you make data-driven decisions about new strategies
Analytics is a great way to see what is working for your site. Analytics can help you decide what to do next, where to focus your efforts and whether or not a strategy (or combination of strategies) is effective.
Analytics helps you keep track of the following:
How many visitors are coming through each month? How does this compare with previous months? Is there an increase or decrease in traffic from previous years?
What are the top five pages on your site being viewed by these visitors, and how can you optimize those pages? Do these pages contain relevant content within each category’s subheadings and tags? Are they optimized properly according to best practices so they will rank higher in search engines like Google, Bing, and Yahoo?
At this point, you should understand what it takes to make your blog successful. You’ve seen the importance of creating quality content and how a unique design can attract new readers.
The next step is to put what you’ve learned into practice! Explore the tools available to you (such as Google Analytics), experiment with different content formats or designs until something clicks with your audience—and don’t forget that hard work pays off when building something great.
Courtney is an author for the technology website Feedbuzzard and in spare time loves going out. She reads a lot of books, but fiction is her favorite genre. When she's not writing or reading, she likes to go hiking or biking with her friends.