Retailers are managing to make a lot of money, especially now that the global pandemic has forced most stores to close and businesses are slowly moving online. If you are an online trader, there are many options available to you. It is impressive to see how much electronic commerce has developed in recent years. So much so that everyone is talking about it now. The internet is full of YouTube videos and text guides on how to become a retailer and start a business.

While this is great for the industry as a whole, there is a major drawback. You guessed right, it’s a contest. The more attractive this type of activity becomes, the more competition there is. And that is the subject of today’s article: How to beat your competitors with price comparison software.

1. It will save you a lot of time.

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There is no doubt that automation saves a lot of time. This is very important for small businesses. If you’re the only person working in your startup, there are much more important things to focus on. Why optimize prices yourself and risk making a mistake and wasting time when everything can be done by sophisticated software?

Think of it as an extra person who only has to pay once. The ideal employee who is much less likely to make a mistake. And don’t worry if you have no experience or technical knowledge. You can learn all this in a few days and it will save you years. Click here for more information on Intelligence Node’s real-time price comparison software.

2. Software usually makes fewer mistakes than a real person

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Computers aren’t perfect. Al makes mistakes. But you can also get updates and get better through self-study. Like a real person, yes, but at a much slower pace. And as a job where numbers are very important, it’s a bit robotic and not the best position to offer a real human being.

Moreover, price comparison software can do much more than its name suggests, making it a worthwhile investment. When it comes to data collection, a real person can’t keep up, especially if your business continues to grow and you need to track many more products each month.

3. Without constant price comparison you will lose customers

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According to experts, it has never been easier for consumers to analyze and compare prices, which is both a blessing and a curse for retailers. Why is that? Nowadays, everyone has a smartphone and a reliable internet connection, so they can quickly compare your products with those of your competitors. If they see a better price, they won’t even come back to your site. They will click on order now and you have already lost another customer.

If this continues for a while, your competitors will take over and you won’t be able to get back on track, because business is pretty tough and ruthless. But when you have constant and automatic price optimization, you leave no room for error. The only question is how far you are willing to go below the competitor’s price, and more on that in the next section.

4. Too much slicing without data analysis leads to the opposite of success

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It’s a good idea to set a lower price than your competitors, because your customers will naturally prefer your product to theirs, just because it’s cheaper. However, there is a point where cutting to get a client starts to hurt your bottom line, and that’s just not ideal. Well, this can be due to human error, but rarely due to an error in the price optimization software.

And imagine all the different currency optimizations that need to be done for each of your products without having such a useful tool at your side. And every time you need to raise or lower prices, you have to do it manually for each product. In fact, it’s impossible to keep up, and that’s why we need our computers to do it for us.

5. Repetition takes less time because it is automated.

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Rehearsal takes less time because it is fully automated and does not depend on a real person. There is no risk of your employee calling in sick or being late due to certain events. Put yourself in your client’s shoes and you will understand how they think and what they need to do to succeed.

Even if you have been loyal to a seller for a long time, if they are not competitive with their prices, you will naturally switch to someone with better prices.

6. Price comparison software protects your brand identity

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That is, if you want to make a name for yourself in the eyes of your customers, for example. B. not really a top brand, but slightly more expensive and of better quality than the cheaper brands. You need to maintain your status in this area, and you will attract a certain group of customers who will slowly become loyal to your brand unless you make drastic changes.


Technology improves everything around us, and making your own business a success is definitely something you can benefit from. Price comparison software is not a big investment, but it can give you much more if you use it in the right way.

Fortunately, there are plenty of instructions and explanations for you even if you are totally inexperienced in this area. And if you’re still wondering if it’s the right choice for you, the six reasons listed in the article above will help you see its importance.

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