We are all acquainted with push notifications. It is the name given to instant messages that pop up at the top or bottom corner of our smartphone screen. They may slightly differ depending on the user’s device but are equally hard to ignore. Notifications reach users even when they are not active and are displayed also when the screen is locked. They represent a privileged communication channel for the online gaming industry, are absolutely useful (as we are about to see) and mostly safe.
Push notifications are indeed a great way to increase user engagement. They may help in building loyalty. A good player, in addition to staying up-to-date via app notifications, also consults comparison sites, such as Oddschecker US, to find the best deals offered by online gaming platforms. Combining these two aspects can significantly enhance the user’s gaming experience.
Benefits of iGaming Notifications
Let’s see what are the benefits of notifications for a gamer who likes to bet online or to play at online casinos.
Higher Rate of Engagement
In which way are notifications connected to engagement rates? It is all linked to the fact that the user is constantly reminded and warned about bonuses, promos and offers. Everyone is busy and also the most passionate gamer or bettor has a schedule filled with other plans, so he or she may forget to check what’s new on his or her favourite platform. A notification may work as a reminder and keep the user engaged and up to date on whatever is new. In a fast-moving world such as the one we live in, it is quite important to stay engaged with everything that matters to us.
Higher Conversions
This aspect is quite similar to what we have already written down. When a user is engaged and locked in it will probably convert more. This is a marketing term that means getting to do the action the business wants. In our case, it may be another spin of a virtual slot or a new deposit, just to name a couple of examples.
Boost User Retention
It is great whenever a customer plays on our platform but it is also better when he or she does it several times. Retention is the key to a successful business. Nobody can constantly count on new users: it is important to keep the ones that are already acquainted with the brand, and liked playing on the platform, close.
Enhanced User Experience
Obviously, the user experience will be hugely enhanced by the implementation of notifications. Apps are the main interaction vehicles between a brand and its customers today, thus it is quite important to give users a way to open the app as often as possible. Push notifications can do just that.
They are to an app what a landing page is to a website: a privileged lane to enter and spend time where the business wants its customer to stay. A loyal user will appreciate being notified reminders and shortcuts to the latest promotions.
Almost Zero-cost Marketing Medium
This one is quite a straight-forward benefit. Once a platform decides to open an app why wouldn’t it create a way to make it more useful? Push notifications are not free, like a lot of people think, but their economic impact is not that relevant for an application that welcomes a lot of users daily.
Readily Available Analytics
The last bullet point is not the least relevant. At all. By using push notifications it is possible to keep track of how many people are receiving it; how many of them chose to deactivate them; how many accesses to the application are made through the notification and so on.
The push-strategy can work wonders for a good application and it is absolutely recommended to use notifications, otherwise an application won’t be complete and as user-friendly as it could (and should) be.
