Soft2Bet Partners with Amazon Web Services to Transform iGaming Product Development and User Experience This approach utilizes cutting edge machine learning and data insights to drive new levels of scalability and cost efficiency — meaning faster release to market and significant infrastructure cost savings.
Before the AWS Migration: The Challenges
Soft2Bet Investigation faced a fragmented data environment and legacy on-premises systems prior to migrating to AWS, which limited its capacity to innovate and scale.
Key challenges included:
- Isolated, disconnected data sources that hindered marketing efforts
- The players face misunderstandings from inefficient support systems
- Holds on regulatory filings
- Soaring infrastructure costs and a lack of real-time insights
- Enable a Cloud-Native Data Ecosystem
After battling these challenges, Soft2Bet redesigned its analytics architecture to leverage AWS together with Snowflake. This transformation formed a central data repository in the cloud, discarding the need for physical hardware while hosting an unrivaled secure repository for a variety of data ecosystems in one place. Having standardized security mechanisms has significantly reduced risks and facilitated seamless integration of data, paving the way for endless innovation and growth.
Improving OpEx and Flexibility
By utilizing AWS services like Amazon S3 and Amazon RDS, Soft2Bet has simplified data storage, management, and provisioning. This phased migration has improved system availability and reduced downtime, resulting in millions of dollars in annual savings for the company.
These freed-up resources are now being plowed into greater innovation. What’s more, their cloud-based infrastructure has revolutionised their development process—permitting the team to test out brand-new gaming concepts as well as gradually iterate on brand-new attributes. Updates, previously taking weeks, are rolled out in hours, creating a culture of continuous improvement that delivers better player engagement.
Building a Data-Driven Innovation Flywheel
- At Soft2Bet the unified AWS data platform generates a cyclical feedback loop:
- Increased Product Launch Velocity: Produce more actionable data
- Data-Fueled Insights: Drive continual innovation and individualized user experiences
- Less Expensive Running Costs: Migrating from on-premises data centers to off-site servers minimizes physical footprint and running costs
This Just In: A Playbook for iGaming Success
Soft2Bet is now a prominent European iGaming technology provider after migrating completely onto AWS.
Unlocking the potential of cloud migration brings clear benefits, including higher profits, scalability, and better user experience. Soft2Bet’s path can serve as an inspiration to other companies striving to improve infrastructure performance, increase operational resilience, and usher in continual product innovation.
Soaking in a Future of Ever-Evolving
Soft2Bet’s Unified Analytics Platform, aggregating data from different sources, now allows the company to prototype and develop new ideas in a matter of minutes instead of weeks, a crucial edge in today’s fast-paced market environment. Uri Poliavich, Founder and CEO, explains, “At Soft2Bet, we’re bursting through market-imposed limitations, welcoming change, and rewriting our manual for a better tomorrow. The company continues to strive for great-in-class solutions that drive growth, competitiveness, and player experience.
About Soft2Bet
Soft2Bet is a market-leading gaming turnkey solution provider, providing online gambling operators with top-notch products and services. Soft2Bet, developer of the revolutionary Motivational Engineering Gaming Application (MEGA) for gaming brands, which have been launched since among the most successful in the market and with over 16 global licenses. The company regularly embraces emerging technologies to be ahead of the latest industry trends and provide stellar user experiences.
For more information, please visit www.soft2bet.com.
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SOURCE: Soft2Bet
