For a long time, we have all been preoccupied with the idea of showing up in people’s search results on Google, or other platforms. The algorithm keeps changing, and we are constantly pushed to invent new and creative ways of getting to that high page and thus increasing the visibility of our businesses and our online content in general. Yet, the world is changing, and the introduction of AI is a clear indicator that we now have to shift our focus towards a different thing if we want to boost that visibility.
Read about how AI is changing marketing: https://www.businessinsider.com/sc/how-ai-is-changing-marketing
To cut to the chase, instead of worrying about how to shop up in those search results in general, we now have to worry about how to show up in AI results. After all, users are increasingly turning towards ChatGPT, Google’s SGE and similar tools and solutions when looking to find answers to their questions. This is why, instead of simple SEO, we now have GEO (generative engine optimization) and AEO (answer engine optimization) to worry about as well.
It is no wonder, therefore, that you have started thinking about finding ways to show up in those results quickly and effectively. We all want to Rank in AI nowadays, as that’s the new and effective method of increasing our online visibility. And, you may have read an AI Overview or two, so as to get a better sense of how it all works, but even so, one thing is for sure.
This is much easier to say than to do. Just like with SEO, you have to devote a lot of time and attention to do great GEO and AEO. And chances are that you won’t be able to do it alone, but let us not get into that right now. What we are going to do, instead, is provide you with a few strategies that can help you rank in those types of results, and you can decide for yourself what you can do alone, and what you may need professional help for. Perhaps this could help too.
Content Should Still Be Your Priority
Content should still be your priority. And, as you will see, a lot of the tips I have to share are not that novel, since you’ve been using them for your SEO strategies already. It’s just that, you may want to make minor tweaks to those existing strategies in order to optimize them for AI results. So, we’re not talking brand new strategies, but making changes to your existing ones.
As for the content, thus, here is what you should have in mind. Those artificial intelligence models prioritize well-researched, credible and fact-based content. So, to be quoted, your content has to align with recognized statistics and facts, as well as industry standards. Thus, remember to cite trusted sources in your articles, include expert opinions, as well as answer the common questions in your niche.
Content Clustering Helps
Since we’re on the topic of content, here’s another thing you should absolutely know. AI models don’t work on the principle of scanning one single article on your website. Instead, they are working towards assessing whether your website is an authority on a specific topic, which means that content clustering could come quite in handy.
So, choose your pillar topic first and then create a number of articles related to it, and don’t forget to add internal links leading to those other relevant articles as well. Of course, you still have to keep the keywords unique.
So Does Using Natural Language
These tools favor clarity, but they also favor conversational and natural language. After all, that’s how the people are using them, so to rank well, you will have to mimic the language. So, try to mimic your users’ language when writing, but avoid using jargon, as that could compromise clarity and thus cost you a good ranking position.
Rely on Useful Tools
Perhaps the most important thing you can do here is rely on relevant tools that have been built with the purpose of helping you optimize for different AI models. Tools like Norg AI can, thus, help you get the results you are after. When you check out Norg or similar tools, you’ll realize that their main purpose is to get you to show up in AI results, and thus boost your visibility. And they do that quickly and effectively, which is most likely precisely what you are looking for, since you want to get fast results.
Backlinks Matter Significantly
Finally, we cannot fail to emphasize the importance of backlinks. They still matter significantly. This is because, if you have links from some high-authority websites, your credibility will improve, and these AI models are more likely to recognize you as trustworthy, which will lead to you appearing in the search results.
