What is digital marketing and how to use it in your business – Before you can use digital marketing, you need to know what digital marketing is. Digital marketing or digital marketing can be defined as any marketing effort that uses electronic/internet devices with various marketing tactics and digital media that allow you to communicate with potential customers who spend time online.

What is digital marketing and how can you use it for your business?

What is digital marketing and how can you use it for your business?

Potential customers can find out about your offer through various access channels such as websites, blogs, social media (Instagram, Whatsapp, Line, etc.). At some level of access, they will communicate with you.

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In the world of digital marketing, you can get your potential customers excited about what you have to offer. You can do advertising, email marketing, online brochures and much more.

What is digital marketing? Tactics and examples

The best digital marketers are those who have a clear vision of how each digital marketing campaign they execute supports the purpose of their offering. Depending on the purpose of their marketing strategy, digital marketers can run larger campaigns through the free or paid media available to them. if you are looking for the best Linux hosting services

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What does a digital marketer do?

SEO Manager

According to one of the world’s leading digital marketing companies, Brew Interactive SEO Agency, search engine optimization is more of an art than a science. In fact, they believe that the right SEO manager understands the importance of content as a driver of SEO success. Obtaining organic trade is by no means an easy task.

For example, a content marketer can usually create a series of blog posts that contain invitations. Social media marketers help promote blog posts through paid and organic (non-paid) articles on social media accounts.

The work of email marketers consists of creating email campaigns that are sent to potential customers to interest them in the offers on offer.

Below is a brief overview of some fairly common digital marketing tactics and the media involved.

Search engine optimisation (SEO)

Search engine optimization (SEO)

This is your digital marketing agency’s process of optimizing your digital marketing agency to achieve a higher ranking on the search engine results pages, increasing the volume of organic (or unpaid) traffic your website receives. Useful SEO FF media include:

  • Website
  • Blogs
  • Computer graphics

Marketing content

Marketing content

This term refers to the creation and promotion of content assets to increase brand awareness, drive traffic, and attract prospects and customers. Media that can be used for your content marketing strategy include

  • Blog posts
  • Books and articles
  • Computer graphics
  • Online Brochure

Social Media Marketing

Social Media Marketing

In practice, it’s all about promoting your brand and content on social media to increase brand awareness, drive traffic and generate opportunities for your business. This includes media that you can use in your social media marketing:

  • Facebook
  • Twitter
  • Link to the website
  • Instagram
  • Snapchat
  • Interest
  • Google +

Pay-per-click (PPC)

Pay per click (PPC)

PPC is a way to generate traffic to your website by paying for each click. A commonly used PPC is Google AdWords, which allows you to pay at a price per click and get a top position in Google search. Other media you can use to activate the PPC:

  • Facebook ads
  • Twitter Advertising
  • Corresponding Sponsored Message

Affiliate Marketing

Affiliate Marketing

A form of advertising where you can promote offers or services from others on your website. There are several affiliate marketing applications, namely :

  • Video advertising on Youtube.
  • Loading affiliate links.

Aboriginal messages

Aboriginal advertising refers to simple advertising that includes content posted on the media platform along with other unpaid content.

BuzzFeed’s sponsored posts are one example, but there are also many people who think social media ads are dubious – like the Facebook and Instagram ads.

Marketing automation

Marketing automation

Marketing automation is software used to automate basic marketing processes. For example, many marketing departments can automate repetitive tasks that they must perform manually:

  • Composition of information in social media
  • Updating the contact list
  • A first-class workflow
  • Campaign report

Email marketing

Email marketing

Some businesses use email marketing as a link to communicate with their customers. Emails are often used to promote content, discounts and events. And encourage potential customers to visit your website. There are different types of emails that can be used for email marketing campaigns, namely

  • Follow up of the blog newsletter
  •  Keep track of visitors who download something.
  •  Electronic customer reception
  •  Holiday assistance for participants in income-generating programs
  •  Tips for consumer protection or e-mails

What does a digital marketer do?

What does a digital marketer do?

Digital marketers are responsible for brand reinforcement (brand awareness) and gathering customer data (lead generation) through all free and paid media used. These media include social media, your website, Google, email and advertising.

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Digital marketers generally focus on developing working methods or marketing systems that work with digital/online systems. For example, SEO digital marketers measure your website’s organic traffic (visitors who come to your website without paying) by the number of visitors who come to your website via a search query.

Digital marketing is divided into different marketing roles in small or large companies that require each digital marketing role. So there are multiple roles in digital marketing:

Referring person

KPI (Key Performance Indicator) standards : Organic traffic = people who come to your site without paying

In short, SEO managers strive to improve your website’s ranking in Google. Using a variety of approaches to optimize search engine rankings, this person can work directly with content creators to ensure that the content they produce works well on Google – even if the company also posts that content on social media.

  • Specialist in marketing content

Specialist in marketing materials

KPI standards : Set the calendar, total number of blog visitors, subscribers to YouTube media accounts.

Content marketing professionals are the creators of digital content. Where you create interesting content so that your offer is sought after by potential buyers. The content can be in the form of an email, an image or a video.

Content marketing experts also provide a list of content that is relevant to your offering and ensure that you can launch content for campaigns.

Social Media Manager

KPI standards : Number of actions, followers, views

It is the job of the social media manager to develop a strategy for uploading content to social media to communicate directly with potential customers. Distribution of articles, videos and what potential customers need.

Social media managers usually work with content marketers. The principle is that the content marketing team creates the content, while the social media manager is responsible for its distribution.

  • Marketing automation coordinator

Marketing automation coordinator

The Marketing Automation Coordinator helps select and manage the software so that all marketing teams can understand the behavior of your prospects and measure the growth of your business.

Since many marketing activities can be done separately, it is important that you are the one who can group these digital activities into separate campaigns and track the effectiveness of each campaign.

Is digital marketing suitable for all businesses?

Is digital marketing right for all businesses?

Digital marketing can be used for any business in any industry. No matter what your business sells, digital marketing always requires a personal account manager (an overview of the target audience) to identify the needs of your potential customers and create interesting and useful online content.

However, each company has its own way of implementing digital marketing strategies. For example, the application of digital marketing to the following types of businesses:

B2B Digital Marketing

B2B Digital Marketing

If your company uses a business-to-business (B2B) system, your digital marketing system will focus on collecting data for lead generation. So, you need an engaging marketing strategy to get high-quality customers from your salespeople.

Outside of your website, you can focus on target media like LinkedIn, where most of your customers spend their time online.

Digital Marketing B2C

If your business is a business-to-consumer (B2C), your digital marketing opportunity is to attract people to your website and turn them into customers without relying on salespeople.

This way, you can not only focus on collecting customer data (leads), but you can also focus on building the customer’s journey from the moment they visit your website to the moment they make a purchase. This means that the features of your product make more sense than those of your B2B business and you may need to use a stronger call to action.

For B2C companies, platforms like Instagram and Pinterest are often more efficient than business-focused platforms like LinkedIn.

What are the benefits of digital marketing?

What are your advantages in digital marketing?

Unlike most offline (retail) marketing activities, digital marketers (marketers) can see accurate results when they enter data.

If you’ve ever advertised in the newspaper, you know how difficult it is to estimate how many people will actually buy an offer and pay attention to your ad. And of course, there’s no reliable way to know if an ad has opened up all sales opportunities.

Digital marketing allows you to measure ROI (return on investment) for almost every aspect of your marketing efforts. Return on investment is the measure/capability used to assess the effectiveness of an investment relative to the cost and initial capital spent.

Here are a few examples:

On-site traffic measurement

Web site traffic measured

Digital marketing allows you to see how many people have seen the pages of your website multiple times using digital software. You can also see how many pages they’ve visited, what tools they’re using, where they’re coming from, etc.

With this knowledge, you can determine which types of marketing materials are the longest lasting and most effective based on the number of people using them to generate pages for your website. For example, if only 10% of your audience comes to your site (traffic) through organic search, you know the problem requires free time in SEO to increase this percentage.

With offline (in-store) marketing, it’s hard to know how many people are interested in your brand before they contact the retailer or make a purchase.

Digital marketing allows you to identify the trends and behaviors of your customers before they reach the final stage of the purchase, the checkout process. This means you can create a real funnel on how to attract them to the pages of your website and buy your offer.

Content performance measurement and online recording

Measuring the contents and maintaining the data set

When you distribute flyers, has it ever occurred to you that after you distribute them, you don’t know how many people opened your flyer or how many people weren’t interested?

Now imagine you have a brochure on the pages of your website. You can measure exactly how many people see the page where you downloaded the brochure and collect contact information for those who downloaded it.

Not only can you measure the number of people interested in your content, but you can also collect qualitative data about potential customers.

What type of digital content do you need to create?

What type of digital content do you need to create?

The type of content you create depends on the needs of your audience at different stages of the buyer’s journey. Start by creating a character of the customer, or a profile of the target audience.

(Use this free template or try (makemypersona.com) to find out your audience’s goals and challenges. The goal of your online content should be to help them achieve their goals/desires and overcome their difficulties.

Next, you need to think about when your audience is ready to receive content related to the stages of the customer journey. This is generally referred to as content mapping.

When assigning content, the goal is to match the content accordingly:

  • The characteristics of those who will consume it (this is where the customer comes in).
  • The proximity of the person to the purchase (his position in the buyer’s path).

You will find below 3 types of markets and properties that can be used at each stage of the buyer’s journey:

Awareness level (cold market)

Awareness raising (cold market)

In a nutshell: Cold markets are people who did not know about the offer you made. You can collect cold markets through assets:

  1. Blog Article. Great for increasing organic traffic in conjunction with strong SEO and keyword strategies.
  2. Computer graphics.

Because they are very easy to share, infographics increase your chances on social media when others share your content. (Include an infographic example).

  1. Short video. They are also very easy to share and can help your brand find new audiences by uploading them to platforms like YouTube.

hot market

An audience you don’t know yet, but know people who are connected to you.

You can attract this warmer market by getting support from people who know them.

Assessment phase (Hot Market)

Warm Market is an audience that already knows you (has already entered your email address, is a subscriber) but has not yet purchased your offer.

You can collect hot markets through assets:

  1. E-books are good for attracting prospects because they tend to be more comprehensive than blog posts or computer graphics, which means someone is more likely to share their contact information to get them.
  2. Research Report. It is data that has great value and good content to create perspectives. New research reports and new data about your sector can also have an impact in the awareness phase, as they are often used by the media or specialist press.
  3. Webinar. Because they are a more detailed and interactive form of video content, webinars are an effective format for reviewing content because they provide more comprehensive content than short blog posts or videos.

Hot decision phase

A hot market is an audience that already knows you and has bought your offerings.

You can collect hot markets through assets:

  1. Example. The presence of an in-depth case study on your website can be an effective form of content for an audience that is warming up and ready to make a purchase decision, as it will positively influence their decisions.
  2. Tests. If the case studies are not appropriate for your business, a short description on your website is a good alternative. For B2C brands, you need to be a little more relaxed about the recommendations. If you z. B. When selling fashion clothing, reviews can be photos of other people ordering the clothes or dresses they buy from you using your branded hashtag (hashtag tag).

Do you need a big budget for digital marketing?

Do you need a big budget for digital marketing?

The answer depends on the digital marketing elements you want to add to your strategy.

If you’re focusing on techniques like SEO, social media, and content creation for existing websites, the good news is that you don’t need a big budget. The focus is on creating quality content that your audience wants to consume.

Conversely, as with online advertising and mailing lists, there are costs to be incurred. The cost depends on the type of visibility you wish to obtain through your registration.

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It’s important to remember that the digital world is very big. So to get lots of customers, you need to start with lots of content marketing ideas.

Make sure that the marketing of the content is going well, also pay attention to the competitors, to what they are showing on the idea of the content.

And don’t forget to connect with your potential customers through social media marketing, because the two are connected. You can be sure that you can build a successful business through digital marketing.

Don’t forget to bookmark and always go to .com every day, because there you’ll find the latest information on technology, such as tips and tricks for blogs, digital marketing windows and ETC (root social media games). Good luck!

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