It must always be very difficult for marketing teams to choose the right channel to easily reach the maximum number of people, because it has never been easier to get the attention of your target audience. That’s why they use so many creative means from the start.
Back then, people didn’t have a smartphone. They therefore used the best tools available at the time, such as publishing their brands in newspapers, placing their ads on large billboards and broadcasting their advertising content on television – all of which are still available today.
Today the technology has evolved significantly, which has opened many doors for marketing professionals, such as SMS and email marketing. But those chains are still not enough.
So you really need to implement creative marketing ideas, such as B. sending native push notifications directly to users’ devices. SMS and email are also sent directly to users’ devices, but why choose to reach millions of users when you can reach billions?
So here are a few good reasons why push notifications are better than email to contact your customers. They are listed below:
1. Public subscription rights:
In the field of email marketing, companies collect basic information about email addresses. They send their advertising emails indiscriminately to these addresses, without knowing whether the email is delivered to the main mailbox or ends up in a spam box.
Although in the case of reactive push notifications, you can only send these push notifications after the user has subscribed to them. So, if your user has signed up for these automatic push notifications from your business application or website, you should also be aware that a particular user is interested in your product.
Moreover, the user can easily unsubscribe from these automatic notifications, which contrasts with e-mail marketing where it is usually not so easy to unsubscribe from the content of this type of marketing.
2. Immediate implementation mechanism:
Sometimes it is necessary that certain updates are delivered immediately to the users. If you decide to use email marketing, you cannot guarantee that users will check their mailboxes immediately or not, because the reality is that many users check their mailboxes one, two or sometimes three times a day, depending on their availability.
But with reactive push notifications, your chances are up to 90% because most people carry their phone in their pocket or hand at all times. So, if your phone is always in your pocket, you can easily be notified of the update. What’s more, when you watch a critical video on YouTube, you can see a push notification at the top of your mobile phone’s screen.
3. Non-transferable structure:
It’s important. Here we all know that sending push notifications is only possible through the intervention of a third party, i.e. your web browser where users search for their favorite products on the respective websites.
So, when users allow these automatic push notifications on their devices, a unique code from their devices is sent to those websites that users have recently logged in to.
In order to be able to send more push notifications, this unique code is needed each time on the company’s website. This means that every user who subscribes to your automatic push notifications on your website is yours.
When it comes to email marketing, however, things are different because the same data with millions of email addresses is bought and sold by a large number of companies for the same purposes.
4. Maximum click speed:
Looking at the facts, about 200 billion emails, both business and promotional, are sent to users’ inboxes every day. As far as the reaction to the native push notifications is concerned, exact statistics still need to be produced. However, it has already been proven that the click through rate (CTR) for these automatic notifications is proportionally higher than that for email marketing.
After all, users have easy access to these notifications because these push notifications allow them to communicate directly on their devices while staying on the same page. But to check their email, they have to go to their inbox, which many people usually avoid. Therefore, the click-through rate (CTR) of promotional emails is relatively low.
So here’s everything you need to know about the two mechanisms that respond to native push notifications and email marketing systems. So in order to have the widest possible range and the largest possible number of websites and business applications, you can simply choose to send these reactive push notifications to your users’ devices.
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