Feed Buzzard
  • General
  • Tech
  • World Tech
  • World Tech Code
  • Wearable Tech
  • Pokemon
  • About Us
    • Terms & Conditions
    • Privacy Policy
  • Contact
No Result
View All Result
  • General
  • Tech
  • World Tech
  • World Tech Code
  • Wearable Tech
  • Pokemon
  • About Us
    • Terms & Conditions
    • Privacy Policy
  • Contact
No Result
View All Result
Feed Buzzard
No Result
View All Result
Home World Tech

Optimize Your WordPress Website and Its Content

Gordon James by Gordon James
January 18, 2021
in World Tech
0
0
SHARES
0
VIEWS
Share on FacebookShare on Twitter

Looking for a WordPress A/B testing plugin to experiment on your site and optimize content and conversions?

If your goal is to get visitors to your website to do something, then A/B testing is an essential tool to optimize your website to convince visitors to do that thing – it could be joining your mailing list, filling out an information request form, buying a product, etc.

In case you don’t know: A/B testing allows you to test two different versions of a page against each other to see which performs better.

When it comes to A/B testing on WordPress, Nelio A/B testing is the most popular solution. It integrates directly with WordPress and allows you to work with different types of content, from regular content to themes, widgets, menus, WooCommerce stores and more.

In our hands-on test on Nelio A/B testing, I show you what this plugin can do and explain how to use it to optimize your WordPress site.

Nelio A/B Test report: Summary list of functions

Nelio A/B Testing is a complete split testing solution for WordPress.

Nelio A/B Testing allows you to run many different tests on your website. Here’s what you can check/comparison:

  • Message header – controls the header, exposure and/or image.
  • Content Submission – Test each content in the content editor (or in your favorite page creation plugin’s editor).
  • The subjects are a test on totally different topics.
  • Widgets – test different widgets.
  • Menus – view the different menus (which you have defined under Appearance → Menus).
  • Models – Test different models.
  • CSS – Testing of various custom CSS codes.
  • WooCommerce Products – Summary of tested products.

Note – when I say post, I actually mean the content of a blog post, a page, or any other type of custom post.

For any tests you run, the plugin allows you to define your own custom goals, which can be any of the following

  • Display a specific page
  • Click on a specific internal or external link
  • Completing an order in WooCommerce
  • Your own event

The best part is that you don’t have to be a developer to set these goals. For example, if you want to click on a button, select the appropriate button in the visual representation of your website.

You can also create segments to control what types of visitors may be tested. You can divide yourself into segments:

  • link URL
  • Demand parameters
  • Language
  • Location
  • The login status of the user (e.g. login to WordPress)
  • Day of the week
  • Duration
  • Browser
  • Device
  • Operating system
  • Window width
  • Cookie
  • IP address

And once you start the test, you get a detailed analysis area to see how all the options work. Nelio will also nominate a winner when it has collected enough data.

Hands on Nelio A/B testing

I’ll show you how the Nelio A/B test works and what experiments you can run.

Configuring the basic parameters

One of the things I really like about Nelio is that there aren’t many customization options. In fact, you can practically activate the plugin and start testing immediately.

If you still want more control over your tests, you can access the settings by going to Nelio A/B Testing → Settings.

These parameters mainly relate to the number of tests performed. For example, you can choose the percentage of visitors to your website that you want to test. If you have a high traffic website, you should only test a small percentage of your traffic.

You can also adjust certain statistical parameters to the desired sample size and confidence level. This allows you to control when Nelio recommends a winner to you:

Performing various types of tests

You are now ready to test!

To create a new test, go to Nelio A/B Testing → Test → Add test. A window opens where you can select the type of test you want to perform:

The process of setting up the tests is pretty much the same for everyone, but I will show you some examples.

Assessment pg.

Here’s what it looks like when you test a WordPress site (or a post type, or a custom post). You can:

  1. Select the content you want to test
  2. Name one option (or create multiple options).
  3. Choose your destination – browse the page, click on a link, place a WooCommerce order or create your own custom event.
  4. Add a segmentation to test only part of the target audience. For example, the test can only be run with authorized users or people viewing the site from a mobile device.

Below the option, you can click the Edit button to add the changes you want to test. When you test the content of a page or article, the normal WordPress editor opens. You will see a duplicate of your test page where you can make the desired changes. For example, I can change the text of the CTA button I’m testing for this demo:

It’s easy to define a click target – even if you’re not a technician. If you need help, you can click Check to open a live preview of your site. Then just click on the item you want to follow – in my test it’s the CTA button:

It’s really a smooth implementation, especially for non-technical people. Normally, setting up target tracking can be tricky, but it’s super easy.

It’s also easy to create segments – just navigate using a wizard :

Also note that you can create multiple goals and segments to test multiple scenarios.

When you are satisfied with the test case, simply click the Start button to begin.

Test of menu

The testing process is pretty much the same for all types of content, but I’ll show you a few more examples.

If you test the menu, you will see the same interface, but with some modifications.

First, you can use the Test Scope option to test different menus on all pages or only on specific pages/groups of pages:

Secondly, when you change your menu option, go to the usual WordPress menu interface to create your option, which is very convenient :

Test point

It’s the same idea to test the theme. Only now, when you add an option, you can select another theme to use (from any theme installed on your site). You can also use the test area alone to test different topics on specific pages:

GSC overview

This is the last one I’ll show you – you can also set up a custom CSS test, where the variant you create is just your own custom CSS:

Display of test results

Once you start testing, Nelio A/B Testing will immediately start testing traffic and collecting analytics data. I opened some Incognito tabs and it showed me both versions.

In the analysis interface, you will see :

  • Traffic for each option
  • Conversion rate for each option (depending on the destination chosen)

You can also see a historical chart showing how these statistics have evolved:

When Nelio has enough data, it will even recommend a winning option.

You can also check the heat map analysis for each option. This allows you to see exactly where people are clicking and scrolling through each option, which helps you further analyze your changes:

Note – You can also create stand-alone thermal mapping tests without A/B testing, so you can use Nelio A/B Testing as a regular thermal mapping plugin.

If you are running multiple tests, you can also view a summary of all your tests by visiting the Nelio A/B Testing website → :

Nelio A/BTrial price

The Nelio A/B Testing plugin itself is available for free on WordPress.org, but it only allows you to test a limited number of sites – you can only test WordPress sites in the free version. You also have access to the heat indicator function.

To unlock all A/B testing options and other features, subscribe to Nelio’s paid A/B testing service.

There are three different paid plans. The entry level offers the most testing features, but does not have some advanced testing features, such as B. Test Planning, Participation Control, and other advanced features. The other two levels offer all possibilities.

Apart from minor differences in functionality, the only limitation is the number of test pages viewed per month. Please note – this is not a general overview of your website page. This number only applies to page views where an active test is performed.

Here are three plans:

  • Basic – $29 per month or $299 per year for 5,000 pages tested and most website functionality.
  • Professional – $89 per month or $899 per year for 35,000 tested page views and full functionality for five websites.
  • Enterprise – $259 per month or $2,599 per year for 200,000 pages tested and full functionality for ten websites.

With all plans, you can also pay $10 for an additional 5,000 page views, which is a good thing because it means you don’t have to go to the next level just because you exceed your limit of a few thousand tested page views.

For more information on pricing, visit our detailed plan comparison page.

Final Nelio A/BTest Ideas

If you want to use a native WordPress plugin to run A/B tests, Nelio A/B Testing is by far the best and most detailed solution I’ve found.

There are popular third party tools like Google Optimize or SaaS. These tools work with WordPress. However, since it is not a native WordPress plugin, it is not as useful as Nelio A/B testing. Moreover, although they correspond to some of the functionalities of Nelio A/B Testing, they cannot cover all the functionalities.

This means that while Google Optimize gives you the ability to test a different text or button color on the same page, it doesn’t give you the advanced testing capabilities that Nelio A/B Testing does. B. Miscellaneous tests :

  • Stencils
  • WordPress Themes
  • Widgets
  • Menu
  • Et cetera.

These other tools also take a lot more time to perform even basic tests, such as comparing sideheads.

They also don’t offer you WordPress-specific goals and test segments. For example, you can’t just segment the test between registered visitors and anonymous WordPress visitors.

For these reasons, I think Nelio A/B testing is a much better solution if you really want to do A/B testing on WordPress.

To see if you like how it works, you can install the free version and play with a few test pages. However, to take full advantage of the plugin’s flexibility, be sure to consider the premium version as it includes the most advanced testing features.

Go to Nelio A/B Testing Download the plugin on WordPress.org

Do you have questions about our Nelio A/B test report? Ask us in the comments section!

Related Tags:

isitwp, gtmetrix, wp-optimize, how to increase wordpress website speed without plugin, wordpress speed optimization plugin, wordpress server optimization, wordpress optimization service, wordpress speed test

Total
0
Shares
Share 0
Tweet 0
Pin it 0
Share 0
Gordon James

Gordon James

James Gordon is a content manager for the website Feedbuzzard. He loves spending time in nature, and his favorite pastime is watching dogs play. He also enjoys watching sunsets, as the colors are always so soothing to him. James loves learning about new technology, and he is excited to be working on a website that covers this topic.

Related Posts

Blockchain Conference in Poland Showcases New Solutions to Problems in Enterprise Logistics
World Tech

Blockchain Conference in Poland Showcases New Solutions to Problems in Enterprise Logistics

December 15, 2022
World Tech

Rockstar Games Brings GTA to The Metaverse

October 20, 2022
World Tech

Ways Technology Is Changing The World Of Education

September 21, 2022
Next Post

Movavi Video Editor export failed with these tips

iPhone screen keeps dimming or Brightness keeps changing by itself [Solved]

Retain Your Target Audience with Best Blog Strategy

No Result
View All Result

Recommended

Myths and Misconceptions About Joint Pain

Myths and Misconceptions About Joint Pain

6 hours ago
The Spider Veins Facts that Every Individual Ought to Know

The Spider Veins Facts that Every Individual Ought to Know

6 hours ago

5 Benefits of Telehealth That You Should Understand

16 hours ago
openai gpt3 dallmiddotdouglas mit technologyreview

Why GPT-3 is so Impressive – and Why it’s Also Worrying

24 hours ago

Categories

  • Fitness Trackers
  • General
  • Latest
  • Pokemon
  • Tech
  • Technology and Computing
  • Wearable Tech
  • World Tech
  • World Tech Code

Recent Posts

  • Myths and Misconceptions About Joint Pain January 30, 2023
  • The Spider Veins Facts that Every Individual Ought to Know January 30, 2023
  • 5 Benefits of Telehealth That You Should Understand January 30, 2023
  • Why GPT-3 is so Impressive – and Why it’s Also Worrying January 29, 2023

Categories

  • Fitness Trackers
  • General
  • Latest
  • Pokemon
  • Tech
  • Technology and Computing
  • Wearable Tech
  • World Tech
  • World Tech Code

© 2022 FeedBuzzard.com

No Result
View All Result
  • General
  • Tech
  • World Tech
  • World Tech Code
  • Wearable Tech
  • Pokemon
  • About Us
    • Terms & Conditions
    • Privacy Policy
  • Contact

© 2023 JNews - Premium WordPress news & magazine theme by Jegtheme.

We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies. However, you may visit "Cookie Settings" to provide a controlled consent.
Cookie SettingsAccept All
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
SAVE & ACCEPT